Product Development Project Management

This course will provide an overall understanding of the application of project management processes to product development projects.  It will emphasize the time-to-market benefits of coordinated project management across the Ten-P product development paradigm.  It will focus on employment of the phase-and-gate methodology that is widely used in successful product development organizations. The course will cover process engineering in support of new product development processes. It will address the organizational implications of a product development focused enterprise.

Upon completing this course students should be able to: 

• Define effective gate review requirements and criteria.
• Schedule product development project phases that will satisfy gate review requirements.
• Interpret market forces and their implications on Ten-P product development activities.
• Ensure that all Ten-P development program activities are focused and coordinated.
• Design and implement appropriate product development processes.
• Manage the organizational impacts of a product development focused enterprise.

Course Agenda

1)       Day One Opening Activities

a)       Objectives, agenda, ground rules

b)       Participant introductions

2)       The Ten-P product development paradigm:

a)       Positioning - how to identify and distinguish the new product from those of competitors,

b)       Planning – how to organize the product development process into development stages,

c)       Partnering – how to identify and enlist the support of strategic partners who can make the new offering more attractive to the targeted market segment,

i)        Product Design Exercise

d)       Producing – how to identify and secure capabilities that will be required to successfully penetrate the market,

e)       Processing – how to identify and develop ancillary processes required to achieve success in the market,

f)        Packaging – how to determine the extent and nature of bundling appropriate to the market,

g)       Pricing – how to determine a pricing structure that will optimize revenues and profits,

h)       Promoting – how to identify and implement an appropriate means of making the market aware of the new offerings

i)         Placing – how to identify, enlist, and train marketing channels to be employed, and

j)         Pleasing – how to identify and support customer service requirements of the targeted segment.

3)       Day One Closing Activities

a)       Career Planning  Exercise

b)       Evaluation  

4)       Day Two Opening Activities

a)       Career planning reports

5)       Phase and Gate product development methodology:

a)       Project Evaluation

b)       SWOT Analysis

c)       Benefit Measurement Approaches

d)       Economic Modeling

e)       Designing Gates that Work

f)        Making the Gates Work

g)       Resource Allocation

6)       Project Management Disciplines

a)       Scope Management

b)       Time Management

c)       Cost Management

d)       Quality Management

e)       Human Resources Management

f)        Communications Management

g)       Risk Management

h)       Procurement Management

i)         Integration Management

7)       Day Two Closing Activities

a)       Workshop follow-up

b)       Course objective review

c)       Certificates of Completion

d)       Evaluation